Bruce grew up on a farm in Montcalm County which was started by his grandfather. From early on he enjoyed the outdoors and went to Michigan State University to earn a degree in Dairy Science. He has been operating his own farm since 1968 and has been no-till since 1988. Bruce is married to Jill, a retired teacher, and the couple have two children and five grandchildren.
When not on the farm, Bruce is active in several conservation organizations including the Montcalm Conservation District Board where he has served as Chairman since 2002. He is also a member of Ducks Unlimited, Pheasants Forever, the Quality Deer Management Alliance and the Mid-Michigan United Sportsmen Alliance. In 2019 Bruce was named a Master Farmer.